Illora, your financial coach
Coaching to help busy UK professionals build and manage their financial plan. Powered by AI, sense-checked by humans.
Coaching to help you build your financial plan.
- In 30 minutes, create a personalised financial plan that shows where you're headed and what you've decided to do next.
- Designed to help individuals, couples and families.
WHAT YOU'LL GET
Smarter money moves, made simple
Know where you're headed financially
Illora gives you a clear forecast of your financial future based on your income, savings and goals so you can see if you're on track.
Make your money work harder
Illora helps you identify ways to improve your financial outcomes, like better use of tax wrappers, without needing hours of research or a spreadsheet.
Make faster, better decisions
Get the information relevant to your situation in one place, so you can weigh up your options and take action.
Feel confident
Your plan is built with powerful AI and reviewed by a real expert if you want it, so you can trust the numbers and act with confidence.
How smart coaching makes your money work harder
Busy professionals often leave thousands on the table without realising it, whether it's paying extra tax in the 60% trap or keeping pensions in default funds. Our coaching helps you to explore simple changes that can transform your long-term results. Here are some illustrative examples of how small tweaks can make your money work harder.
Situation:
Daniel (45, £95,000 salary) hasn't changed the default fund in his £50,000 pension.
Current plan:
Assumes the pension is being managed appropriately and doesn't review it. The default is quite cautiously invested.
Predicted pension value at 65 is £498,000.
Smarter plan:
Reviews pension fund and switches to a global equity fund aligned with his 20+ year time horizon, accepting it carries a higher risk of short-term volatility and capital loss than cautious funds.
Predicted pension value at 65 is now £846,000.
Net result:
£349,000 better off.
Important: These examples provide mathematical illustrations based on general market assumptions. They do not constitute a personal recommendation or financial advice. Actual returns will vary and remember that investments can go up and down in value, so you could get back less than you put in. Tax rules depend on individual circumstances and UK legislation.
Clear pricing. Confident decisions.
Free
COMING SOONSee how your savings are projected to grow into the future.
-
INCLUDES:
- Tools with Illora available to answer questions
- Projection of your savings into the future
- Ask Illora about your forecast
Plus
COMING SOONSet up with your initial financial plan and then receive ongoing support. All powered by AI.
£49
then £7.99/mo
EVERYTHING IN FREE, AND:
- Explore your options and their impact
- Clear financial plan for your future
- To-do list
Pro
COMING SOONGet your financial plan sense-checked by a human.
£149
then £12.99/mo
EVERYTHING IN PLUS, AND:
- Human sense-check of your financial plan
- Priority support
Our satisfaction guarantee
If you don't identify any actions to take to make your money work harder, get your money back. No questions asked.
FREE TOOLS
Try our free financial tools
Quick calculators to help you make smarter decisions — no sign-up required.
FAQS
Your questions answered
How does financial coaching work?
You tell us about your life, goals, and finances. Illora then takes you through some options and helps you to build your own financial plan. You'll see where you're headed, and have a clear set of actions to take.
Is my data safe and will it be kept private?
Your personal information stays private and secure. We have a filter to remove personal information from messages before they are sent to the AI Coach.
How can I trust that AI will give me the right information?
AI tools are getting better every day but can make mistakes. We have created bespoke rules and information sources to minimise this. Our Pro subscription adds a human sense-check from a qualified expert for extra reassurance.
What does the human sense-check include?
Want extra reassurance? A real expert can sense-check the information that Illora has given you to make sure it's factually correct. The final decisions are always yours.
Do I need financial knowledge?
No experience is needed. We explain everything in plain English so you can feel confident from the start. If something's unclear, just ask and we'll break it down for you.
Take charge of your money
Join the waitlist to get early access to smarter financial coaching. Powered by AI, sense-checked by humans.